If you run an aesthetic clinic led by a doctor and are considering Top Doctors, this guide is designed to help you use the platform properly and get real value from it.
Top Doctors is often treated as a profile you set up once and leave alone. In reality, how you structure, position, and maintain your profile has a direct impact on whether it supports bookings or quietly works against you.
Patients typically encounter your Top Doctors profile after they have already seen your website, social content, or reviews elsewhere. At that stage, they are using it to sense-check their decision. A clear, consistent profile can reinforce confidence. A vague or poorly maintained one can introduce doubt.
This is a practical, step-by-step guide. It focuses on exactly what you should do, how to do it, and what to avoid, so Top Doctors works as a genuine support to your wider marketing rather than a passive listing that adds little value.
Eligibility
Top Doctors is a doctor-only platform. Only GMC-registered doctors are eligible to be listed. Non-medical aesthetic practitioners, therapists, or nurse-led providers cannot be listed independently. Aesthetic clinics benefit indirectly through the profiles of eligible aesthetic doctors.
Set Up Your Top Doctors Profile Properly From the Start
Step 1: Choose Categories That Match How Patients Look for You
Your primary category on Top Doctors should reflect how patients understand your role, not how you describe yourself internally or on paperwork.
If your work focuses on aesthetic medicine, injectables, skin treatments, or non-surgical facial procedures, your category selection should make that immediately clear. Avoid choosing broad or loosely connected specialties simply because they are available. Relevance matters far more than coverage.
Only select treatment areas you actively want enquiries for. Listing every possible option makes your profile harder to interpret and weakens your positioning. A patient should be able to glance at your profile and quickly understand whether you are the right practitioner for them.
Clarity at this stage directly affects enquiry quality.
Step 2: Use a Professional, Neutral Profile Image
Your profile image sets the tone for everything that follows.
Choose a clean, professional headshot with natural lighting and a neutral background. Clinical or professional attire is important, as patients use this image to make an immediate judgement about safety, seriousness, and professionalism.
Avoid casual photos, lifestyle shots, social media-style images, or heavily branded visuals. While these may work elsewhere, they often reduce confidence on a platform where patients are actively comparing practitioners.
Your aim is not personality, but reassurance.
Step 3: Complete Every Profile Section Carefully and Consistently
Every section of your Top Doctors profile functions as a quiet credibility check.
Patients may not analyse each field consciously, but they are sensitive to gaps, inconsistencies, or information that feels unclear. Even small issues can introduce hesitation, particularly in aesthetic medicine where trust is built cumulatively.
Leaving sections incomplete or filled with vague wording creates friction. A patient may not be able to explain what feels wrong, but uncertainty at this stage is often enough to delay booking or push them back into comparison mode.
Your qualifications and training should be presented clearly, in plain language, and with relevance in mind. Avoid assuming patients understand acronyms or institutional shorthand.
For example, listing a string of qualifications without context forces patients to guess what they mean. A clearer approach explains how your training relates to aesthetic practice and patient care, without overwhelming detail.
Your clinic location details should reflect where you actively see patients now, not historical roles or occasional sessions. Patients often cross-check addresses, especially if they are travelling or choosing between clinics. Any mismatch can create unnecessary confusion.
Experience should be stated consistently across all platforms. Avoid rounding, approximations, or presenting timelines differently in different places. Even small discrepancies can quietly undermine confidence.
Languages spoken should only be listed if you can confidently conduct a full consultation in that language. This directly affects patient experience. Overstating language ability often leads to poor consultations and disappointed patients, which benefits no one.
Before publishing your profile, cross-check every detail against your website, Google Business Profile, and other key listings. Wherever a patient looks, they should see the same information presented in the same way. Consistency reduces doubt, and reduced doubt makes booking easier.
How Top Doctors Verification Works for Aesthetic Practitioners
Top Doctors reviews and verifies profiles before they become fully active. This process underpins the platform’s credibility, but it also means profiles need to be handled carefully during setup.
You will usually be asked to provide proof of professional registration, qualifications, and confirmation of where you practise. The platform checks this information against public records and other sources to ensure accuracy.
Delays most often occur when profiles are incomplete or unclear. Missing training details, ambiguous clinic locations, or vague role descriptions frequently trigger follow-up requests. Completing every required section properly before submission helps avoid unnecessary delays.
Approval timelines vary, but profiles are typically reviewed within a few weeks once all information is accurate and consistent. Any discrepancies may slow the process until they are resolved.
Verification does not end once your profile goes live. If your clinic location changes, your scope of practice evolves, or your professional details are updated elsewhere, your Top Doctors profile should be updated too. Ongoing accuracy helps preserve trust and prevents issues with visibility or credibility.
When treated as part of regular profile maintenance rather than a one-off task, verification continues to support your positioning and patient confidence over time.
Step 4: Write a Bio That Helps Patients Decide to Book
Your Top Doctors bio is not there to describe your career. It exists to help a patient decide whether to book a consultation with you or continue looking elsewhere.
Most patients will scan this section quickly. They are not reading for detail; they are checking relevance, clarity, and reassurance. Your job is to make it immediately obvious who you are right for and what kind of care they can expect.
Lead With What You Actually Do
Open your bio by stating clearly what your aesthetic practice focuses on day to day. This should match the treatments you want enquiries for and how you position yourself across your website and other platforms.
Patients should be able to tell within the first sentence whether you are relevant to their concern. If they have to read multiple lines just to understand what you specialise in, they are likely to move on.
Avoid generic introductions that could apply to almost anyone. Statements about being “fully qualified” or “highly experienced” do not help patients decide.
Instead, be specific about your clinical focus and treatment areas so the right patients recognise themselves immediately.
Describe Experience in a Way Patients Understand
Once your focus is clear, explain your experience in practical, patient-relevant terms.
Patients are not comparing CVs. They want reassurance that you regularly perform the treatments they are considering and that you understand the outcomes they care about. Emphasise experience that supports your stated focus rather than listing everything you have ever done.
If you reference qualifications or training, explain why they matter. Avoid strings of acronyms without context. A short explanation of relevance is far more reassuring than a long list of titles.
Explain What It’s Like to Have a Consultation With You
Patients are often more anxious about the consultation than the treatment itself.
Use your bio to explain how you approach consultations, how decisions are made, and how you guide patients through options. This helps reduce uncertainty before they ever contact your clinic.
Briefly describing your approach to assessment, communication, and expectation-setting can make booking feel safer and more predictable.
Be Clear About Who You Treat and Where
State clearly where you practise and the type of patients you typically see.
If your work is primarily private, non-surgical, or focused on specific concerns such as facial rejuvenation or skin quality, say so. Specificity helps patients self-select and improves the quality of enquiries you receive.
If you specialise in certain case types or avoid others, clarity here prevents wasted appointments for both sides.
Remove Anything That Weakens Clarity
Before finalising your bio, review it line by line and remove anything that does not support your positioning.
Delete generic phrases, unnecessary medical language, and references to treatments you do not actively promote. Every sentence should reinforce relevance, reassurance, and consistency.
A strong bio does not try to appeal to everyone. It reassures the right patients and makes booking feel like the natural next step rather than a leap of faith.
Step 5: Select Treatments With Intent, Not Completeness
The treatments you choose on your Top Doctors profile play a major role in shaping the enquiries you receive. This section is not about listing everything you offer. It is about guiding patient attention toward what you actually want to be booked for.
A common mistake in aesthetic practice is treating this list as a catalogue. From a patient’s point of view, long or unfocused lists often signal uncertainty rather than expertise.
Your objective is simple: make it immediately obvious what you are best known for.
Start With the Treatments You Want to Grow
Begin by identifying the treatments you actively want more enquiries for. In most aesthetic clinics, these are typically:
- Treatments that drive the majority of your revenue
- Treatments you already promote on your website or social channels
- Treatments where patient trust and reassurance heavily influence decisions
If a treatment is central to your clinic’s positioning or growth plans, it should be clearly visible and prioritised on your profile.
For example, if most of your work centres around injectables, skin rejuvenation, or advanced non-surgical facial treatments, those should stand out immediately. If they are buried among a long list of minor or peripheral services, patients may not recognise your focus.
Remove Treatments That Blur Your Positioning
More options do not equal more clarity.
When too many treatments are listed together, patients struggle to understand what you specialise in. This can unintentionally position you as a generalist, even if your experience is strong in specific areas.
Review each treatment and ask yourself one direct question:
“If a patient books this, is that an enquiry I actually want?”
If the answer is no, remove it.
Filtering your list does not reduce opportunity. It improves enquiry quality, saves consultation time, and increases the likelihood that bookings align with your clinic’s strengths.
Use Language Patients Recognise
Treatment names should be clear and familiar.
Where possible, use terminology that patients already understand rather than purely technical or internally used labels. Clear language reduces friction and helps patients quickly recognise relevance.
If the platform allows both clinical and lay terms, use both. If not, prioritise clarity over formality. The goal is understanding, not precision for its own sake.
Patients who understand what you offer are far more likely to enquire confidently.
Keep Your Treatment List Aligned With Your Website
Patients often move between your website and your Top Doctors profile before booking. Any mismatch between the two can create hesitation.
Before finalising your treatment list, check that it aligns with:
- Your main treatment pages
- Your homepage messaging
- What you typically discuss in consultations
If your website strongly promotes certain treatments but your Top Doctors profile highlights different ones, patients may question whether your information is current or accurate.
Consistency across platforms makes booking feel safer and more straightforward.
Review and Update Your List Regularly
Your aesthetic practice will change over time. Some treatments become core offerings, while others fade into the background.
You should revisit your treatment list at least once or twice a year. Remove treatments you no longer promote or enjoy performing. Add treatments that have become a genuine focus of your work.
A concise, intentional treatment list signals confidence and direction. An overcrowded or outdated one signals uncertainty.
Patients respond far better to clarity than to choice overload.
Step 6: Actively Collect Reviews That Support Booking Decisions
Reviews are one of the strongest factors influencing whether your Top Doctors profile actually supports bookings. They shape confidence, credibility, and relevance at the exact point patients are deciding whether to contact you or keep comparing.
Reviews do not appear automatically on Top Doctors. If you do not actively collect them, your profile will remain thin regardless of how good your clinical reputation is. From the outset, you should treat review collection as a deliberate part of your patient journey, not an afterthought.
In practice, short, well-timed WhatsApp messages tend to generate stronger response rates than email alone. Patients are more likely to see them, read them, and act on them, particularly when the message feels personal and comes from the clinic team rather than a system-generated request.
Accept That Review Requests Happen Outside the Platform
Top Doctors does not offer built-in tools for sending review invitations. You cannot trigger automated emails, send requests from within the platform, or manage campaigns in the way you might with other review platforms.
This means every review request must come directly from your clinic, whether by WhatsApp, email, or a brief follow-up conversation. Clinics that assume reviews will appear naturally often end up with very few, even when patients are genuinely happy.
You should plan your process accordingly.
Decide Who You Ask
Not every patient is the right person to request a review from.
Focus on patients who:
- Have completed treatment and early follow-up
- Have expressed satisfaction during review appointments
- Felt informed and supported throughout the consultation process
Being selective improves both response rates and review quality. Thoughtful, relevant reviews carry far more weight than large numbers of generic comments.
Time the Request Carefully
Timing has a direct impact on whether a patient responds and what they write.
The most effective point is usually after a follow-up appointment, once the patient feels settled in their decision and has had time to reflect on the overall experience. Requests made too early, especially immediately after treatment, are more likely to be ignored or result in vague feedback.
Well-timed requests lead to clearer, more useful reviews.
Keep the Request Simple and Low-Pressure
Patients are more likely to respond when the request feels optional and straightforward.
Explain briefly that leaving a review is voluntary, tell them where to do it, and mention that specific feedback helps other patients decide whether a practitioner is right for them. Avoid long explanations, repeated reminders, or anything that feels promotional.
Clarity and neutrality work best.
Encourage Helpful Detail Without Telling Patients What to Write
You should never instruct patients on wording or sentiment. However, you can explain what other patients tend to find useful.
Letting patients know that reviews are most helpful when they mention the practitioner they saw, the treatment, and how the consultation felt often results in more detailed and relevant feedback without influencing what they say.
The goal is clarity, not control.
Example WhatsApp Review Request
- Friendly and natural option: “Hi [Patient Name], we hope you are well. If you’re happy with your experience, you’re welcome to leave a short review on Top Doctors. It’s completely optional, but many patients find it helpful when reviews mention the treatment and how the consultation felt. Thank you.”
- Shorter option: “Hi [Patient Name], we hope you are well. If you’re happy to, would you mind leaving a quick Top Doctors review? Totally optional, but mentioning the treatment and consultation experience is helpful for others. Thank you.”
Follow Up Once, Then Stop
If a patient does not respond to the initial request, a single polite follow-up is reasonable. Beyond that, stop.
Repeated prompts rarely improve results and can feel uncomfortable for both the patient and your team. If a patient chooses not to leave a review, that decision should be respected.
Focus on Consistent, Ongoing Collection
Because reviews are not automated, they tend to build gradually. This is normal.
A small number of recent, detailed reviews is far more effective than a large volume of vague or outdated ones. Steady collection over time keeps your profile credible and signals an active, well-maintained practice.
Patients notice when reviews feel current.
Why Mentions of Your Name and Treatment Matter
Reviews that mention your name and the treatment performed are significantly more influential than generic praise.
For patients, this immediately confirms relevance. Someone considering a specific injectable or skin treatment will place more weight on a review that clearly references that experience than on a general comment that could apply to any clinic.
There is also a secondary benefit. Consistent association between your name and your core treatments helps reinforce what you are known for across wider digital platforms. The emphasis here is clarity for patients, not optimisation.
What to Avoid When Requesting Reviews
Avoid:
- Asking patients to include specific keywords
- Suggesting exact wording
- Encouraging promotional language about outcomes
- Pressuring hesitant patients to respond
Overly polished or repetitive reviews often look artificial and can undermine trust. Authentic, detailed feedback is always more persuasive.
Responding to Reviews, Where Possible
If the platform allows you to respond to reviews, keep responses brief, professional, and neutral.
Thank the patient without referencing clinical details or becoming overly familiar. Remember that your response is written for future patients as much as for the reviewer. A calm, measured tone reinforces credibility.
Keep Reviews Current
Patients do not expect constant new reviews, but they do notice when the most recent feedback is several years old.
Aim for periodic, ongoing reviews rather than short bursts followed by long gaps. A profile that feels current and maintained supports confidence and makes booking feel safer.
Step 7: Use Your Top Doctors Profile and Widgets to Reduce Booking Hesitation
Your Top Doctors profile only adds value when patients encounter it at the right point in their decision process. That includes both direct links to your profile and, where appropriate, the use of Top Doctors widgets.
When used correctly, widgets reassure patients at the moment they are deciding whether to proceed. When used poorly, they distract attention away from booking and slow conversion.
Your goal is to use Top Doctors as quiet confirmation, not a competing destination.
Understand How Patients Use Top Doctors on Your Site
Patients rarely arrive on your website looking for Top Doctors. They usually encounter it after they have already reviewed your treatments, looked at practitioner information, or reached a booking or consultation page.
At that stage, they are not searching for more detail. They are checking whether what they have seen so far feels credible and safe.
Your integration strategy should support that behaviour rather than interrupt it.
Where Top Doctors Widgets Add the Most Value
Widgets work best in areas where patients are actively evaluating you rather than browsing.
On practitioner profile pages, a widget placed beneath your biography or credentials helps reinforce that your experience is externally recognised. At this point, patients are assessing you as an individual, so independent validation feels relevant.
On high-intent treatment pages, a widget can provide reassurance that the practitioner delivering the treatment is listed on an established platform. This is particularly effective for higher-value or trust-sensitive aesthetic treatments.
On consultation or booking pages, widgets can reduce last-minute hesitation when placed near the booking action, but not above it. The booking option should always remain visually dominant.
Where Widgets Tend to Undermine Conversion
Widgets should not appear at the very top of pages, within homepage hero sections, or above primary calls to action.
They are also poorly suited to low-intent content such as blog posts or educational pages, where they add little relevance.
If a widget draws attention away from booking and encourages patients to leave your site to browse elsewhere, it is doing the opposite of what you want.
Present Widgets as Reassurance, Not Promotion
Widgets should feel understated and supportive rather than attention-grabbing.
They work best when visually secondary and paired with subtle context that signals independent recognition rather than an invitation to click away. Avoid language that encourages exploration of external profiles.
The purpose of a widget is to remove doubt, not redirect traffic.
Link to Your Full Profile in High-Relevance Areas
In addition to widgets, you should link to your full Top Doctors profile where it makes contextual sense.
Effective placements include practitioner biography pages, about sections, and high-intent treatment pages. Links should sit alongside content discussing your experience, focus, or consultation approach so the transition feels logical.
Avoid hiding links in footers or generic trust sections. Patients rarely notice them there
Keep Information Aligned Across Platforms
Patients often move between your website and your Top Doctors profile more than once before booking.
Before adding widgets or links, check that your bio wording, listed treatments, clinic locations, titles, and credentials match across platforms. Any inconsistency undermines the trust you are trying to reinforce.
Alignment is what makes the reassurance work.
Review Behaviour and Adjust Placement Over Time
You should periodically assess how Top Doctors is influencing patient behaviour.
Useful signals include patients mentioning it during consultations, greater confidence during first appointments, and improved conversion on pages where widgets are present.
If widgets appear to distract rather than reassure, reduce their prominence or move them further down the page. Small adjustments often make a significant difference.
How to Monitor Whether Top Doctors Is Supporting Bookings
Top Doctors is not designed to function like paid advertising, but that does not mean you should ignore whether it is contributing to bookings. The aim is not perfect attribution, but understanding whether it is playing a meaningful supporting role in patient decision-making.
Start by asking every new patient how they found you or what helped them decide to book. Over time, clear patterns emerge. If patients regularly mention checking your Top Doctors profile before booking, it is influencing decisions. If it is rarely mentioned, this may indicate that your profile is not visible enough, not well positioned, or not being surfaced at the right point in the patient journey.
You should also pay attention to how visitors behave once they reach your website from Top Doctors. If they spend time on practitioner pages, treatment pages, or consultation forms, that suggests qualified interest. If they leave quickly, the issue is more likely to be your website messaging or conversion path rather than the platform itself.
Finally, look beyond direct enquiries. Top Doctors often does its work quietly by increasing confidence, reducing hesitation, and helping patients commit sooner. When reviewed periodically and adjusted based on real signals rather than assumptions, it can play a consistent supporting role in higher-quality bookings for aesthetic clinics.
Using UTM Tracking and Top Doctors Analytics
You can use UTM parameters on the website link within your Top Doctors profile, and it is worth doing. This allows you to see how many visitors arrive on your site from Top Doctors and what they do once they get there, including which pages they view and whether they reach consultation or booking steps.
However, UTMs will never show the full picture. Many patients use Top Doctors as a reassurance step rather than a click-through channel. They may view your profile, leave the platform, and return later via search or by typing your website address directly. In those cases, Top Doctors has influenced the decision, but UTMs will not capture that path.
Top Doctors also provides basic platform-level analytics for paid listings. This typically includes profile views, search appearances, and relative visibility compared with similar practitioners or clinics in your area. These metrics are useful for understanding whether your profile is being surfaced and discovered, but they should be treated as directional indicators rather than performance benchmarks.
Used together, UTMs, platform analytics, and patient feedback provide a balanced view. They help you identify visibility issues, positioning gaps, or on-site conversion problems, without forcing Top Doctors into a role it was never designed to play.
Top Doctors Pricing: What It Typically Costs and What That Fee Covers
Top Doctors operates on a paid listing model, and pricing varies depending on specialty, location, and the type of profile selected. For aesthetic practitioners and clinics in the UK, annual costs typically fall within a broad but predictable range.
In most cases, aesthetic practitioners can expect pricing to start at around £2,000 to £3,000 per year, with more prominent or enhanced listings rising to £5,000 or more annually. Exact figures depend on factors such as geographic competition, local demand, and whether additional visibility features are included.
What you are paying for is not lead volume. The fee covers inclusion within a curated platform, profile hosting, association with other established practitioners, and access to features such as reviews and widgets that can be used to reinforce credibility on your own website.
Because pricing is fixed rather than performance-based, value depends heavily on how the profile is used. A minimally completed profile with no integration or review strategy will struggle to justify even the lower end of the range. A well-positioned profile that aligns with your website, is supported by relevant reviews, and is surfaced at key decision points can justify its cost as part of a wider trust and authority framework.
It is important to view the fee in context. For clinics offering higher-value aesthetic treatments, even a small number of additional conversions influenced by improved patient confidence can outweigh the annual cost. Top Doctors is best assessed as a credibility investment, not a direct acquisition channel.
Common Mistakes Aesthetic Doctors Make on Top Doctors
- Treating Your Profile as a One-Time Setup
If you approach your Top Doctors profile as something you complete once and then ignore, it will almost certainly underperform. Patients see this platform as selective and professionally curated. An incomplete, vague, or outdated profile does not fail loudly — it quietly weakens confidence. You should treat your profile as a live, patient-facing asset that supports decision-making, not as an administrative form to tick off. - Failing to Clearly Define What You’re Known For
If your bio does not make your aesthetic focus immediately obvious, patients are forced to work it out for themselves. Most won’t. They will simply move on and continue comparing other doctors. You should make it clear within the opening sentence what type of aesthetic work you specialise in, so the right patients recognise relevance straight away. - Overloading the Profile With Too Many Treatments
Listing every treatment you are technically capable of providing often backfires. From a patient’s perspective, long, unfocused treatment lists can suggest a lack of specialism rather than breadth of experience. You should only list treatments you actively want enquiries for and regularly perform. Focus improves clarity, and clarity improves conversion. - Allowing Details to Drift Out of Sync
When information on your Top Doctors profile does not match your website, patients notice — even if they cannot immediately explain why something feels off. Differences in clinic locations, years of experience, treatment focus, or even tone can introduce doubt at a critical decision stage. You should routinely cross-check your profile against your website and update it whenever anything changes. - Using Widgets in a Way That Pulls Patients Away From Booking
If Top Doctors widgets are placed too prominently or positioned above booking calls to action, they can distract patients at the moment you want them to commit. Widgets should sit lower on high-intent pages and act as reassurance, not as an invitation to leave your site and browse elsewhere. - Neglecting Review Quality and Relevance
Reviews that are vague, generic, or several years old lose much of their influence. Patients want reassurance that is relevant to them — including the treatment they are considering and the doctor they would see. You should encourage specificity without scripting and aim for a steady flow of current, meaningful reviews rather than sporadic bursts followed by long gaps.
Frequently Asked Questions About Using Top Doctors as an Aesthetic Doctor
1. What role does Top Doctors actually play in aesthetic marketing?
Top Doctors primarily supports trust and credibility rather than generating demand. Most patients encounter it after they already know about you, using it to confirm that you are established, legitimate, and consistent with what they have seen elsewhere.
2. Should you expect patients to book directly through Top Doctors?
Some patients do, but this should not be your main expectation. In most cases, Top Doctors works indirectly by reducing hesitation and reinforcing confidence before a patient contacts your clinic or books via your website.
3. How detailed should your Top Doctors bio be?
Your bio should be detailed enough to clearly explain your aesthetic focus, relevant experience, consultation approach, and where you practise. If a patient can quickly decide whether you are right for them, the bio is doing its job.
4. Is first-person or third-person writing better for your bio?
If the platform allows it, first person usually feels more direct and approachable. What matters most is that the tone matches your website, so patients experience consistency rather than a shift in voice.
5. Is it better to list every treatment you offer or just a few?
A focused treatment list is almost always more effective. Short, deliberate lists signal expertise and confidence, while long lists often make patients assume you are a generalist.
6. How often should you review and update your profile?
You should review your profile at least once or twice a year, and immediately after any changes to your clinical focus, clinic locations, or how you position yourself online.
7. Are Top Doctors reviews more important than Google reviews?
They serve different purposes. Google reviews influence local visibility, while Top Doctors reviews influence confidence for patients who are already actively comparing doctors.
8. Is it acceptable to suggest what patients include in reviews?
Yes, as long as it is done ethically. You can explain that reviews are most helpful when they mention the treatment and the doctor seen, without suggesting wording or influencing sentiment.
9. Where should Top Doctors widgets appear on your website?
Widgets work best on high-intent pages such as doctor profile pages, core treatment pages, and consultation or booking pages, where patients are already evaluating whether to proceed.
10. What is the biggest mistake aesthetic doctors make with Top Doctors?
The most common mistake is treating it as a passive listing. When you actively manage positioning, reviews, and integration, it becomes a useful credibility asset. When you ignore it, it rarely adds value.
Final Thoughts
Top Doctors can support patient confidence in a meaningful way, but only if you treat it as an active credibility tool rather than a profile you set up and forget. For aesthetic doctors, this means being deliberate about how you present your focus, experience, and practice details. When your listing is clearly positioned, written with intent, supported by relevant reviews, and integrated carefully into your website, it helps reduce hesitation at the exact moment patients are deciding whether to book.
What matters most is alignment. Your Top Doctors profile should reinforce what patients already see on your website, hear during consultations, and encounter across your wider online presence. When those signals are consistent, Top Doctors quietly strengthens trust and supports higher-quality enquiries for aesthetic doctors without needing to operate as a direct lead-generation platform.
If you would like guidance on using Top Doctors more effectively, or support with any other aspect of your clinic’s marketing, you can contact us at Clinic Engine. We help aesthetic clinics grow by applying proven, results-driven strategies that are designed to turn patient interest into bookings.